Or Barnea has been leading and creating creative content since 2004. Former head of music at ynet, Israel’s biggest news site, former VP Content at utab. In 2011 he founded Papazone, One of the world’s most innovative online communities for dads. In 2017 he Founded the creative and digital agency, Lemur Creatives. That same year he was voted by Profile magazine and The Israeli Digital Organization as one of the top 100 most influential people in the Israeli digital world.